The MBA is typically considered a golden key to executive positions in professional organizations. However, a bachelor’s degree may be all you need to achieve similar positions in strong job markets. Via your undergraduate academic experience, you may find yourself preferring to jump into the market.
Of course, the business school covers related concepts such as supply chain management and analytics. The growth of data’s role and its accessibility make it possible to avoid the decade-long grind of getting to an MBA.
If you choose entrepreneurship, the online bachelor’s may be enough to prepare you.
According to multiple business school sites, you can opt against administrative positions that tend to take close to ten years, if you follow the typical MBA ten year path of undergraduate degree; work experience; and then intensely competitive graduate study and practical application.
This list draws on tuition, external rankings, and class size.
Hourly Tuition Rate:
- Under $300 – 5 points
- Under $400 – 4 points
- Under $500 – 3 points
- Under $700 – 2 points
- Above $700 – 1 point
USN&WR Ranking:
- Top 20 – 5 points
- Top 50 – 4 points
- Top 100 – 3 points
- Top 200 – 2 points
- Top 300 – 1 point
Student to Faculty Ratio:
- 12 and under – 5 points
- 15 and under – 4 points
- 17 and under – 3 points
- 21 and under – 2 points
- Above 21 – 1 point
Regional Accreditation: 5 points
#20 – Oklahoma State University
Stillwater, Oklahoma
BSBA in Marketing Online
Student to Faculty Ratio: 20 to 1
USNWR Online Undergraduate Ranking: not ranked
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $695.90
Points: 8
Website
Oklahoma State University has a bachelor of science in business administration in marketing degree that spans 120 credit hours, and courses offered in the program include strategic management and marketing analytics. Fifty percent of the upper-division business hours and at least thirty hours total must be completed as an OSU student to be eligible for graduation. The Oklahoma State University BSBA in Marketing is proffered by the School of Marketing and International Business of the Spears Business School. Application requires a minimum 3.0 GPA, ACT/SAT scores, and a $40 fee.
#19 – University of Toledo
Toledo, Ohio
BBA in Marketing Online
Student to Faculty Ratio: 21 to 1
USNWR Online Undergraduate Ranking: 114
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $758.10
Points: 10
Website
The University of Toledo bachelor of business administration in marketing degree requires students to have a minimum 2.80 high school GPA and an ACT score of at least 25 composite for admission to the program. The 127 hour degrees covers topics such as accounting for decision making, professional business communication, and information technology management. The University of Toledo BBA in Marketing offers the opportunity for an internship in the final year. The College of Business and Innovation (which offers this degree) is accredited by the Association for the Advancement of Collegiate Schools of Business (AACSB).
#18 – Temple University
Philadelphia, Pennsylvania
Online BBA in Marketing
Student to Faculty Ratio: 14 to 1
USNWR Online Undergraduate Ranking: not ranked
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $595
Points: 11
Website
The Fox School of Business at Temple University offers a bachelor of business administration in marketing that includes course based intensives available in the following areas: supply chain management; digital marketing; consumer insights; sales force effectiveness; and retailing. Nine minors are available to students in this program. The 124 hour Temple University BBA in marketing charges no out of state tuition fees. Courses are offered in 15 week terms, 7 week terms, and two six-week terms in the summer. To apply, submit high school and/or college transcripts and a $55 fee.
#17 – Thomas Edison State University
Trenton, New Jersey
BSBA in Marketing Online
Student to Faculty Ratio: 15 to 1
USNWR Online Undergraduate Ranking: not ranked
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $509
Points: 11
Website
Thomas Edison State University’s 120 credit hour online bachelor of science in business administration in marketing degree incorporates a Capstone Experience in Strategic Management that holistically approaches material covered in the program and grounds the abstract knowledge in practical experience. This school allows up to fifty per cent of the content area to be transferred in from other universities if it was experienced in the last seven years. Older coursework will require a more thorough review process. The Thomas Edison State University online BSBA in marketing, like all programs at this institution, was designed with the fully-employed adult learner in mind.
#16 – University of Louisiana at Monroe
Monroe, Louisiana
Online BBA in Marketing
Student to Faculty Ratio: 19 to 1
USNWR Online Undergraduate Ranking: 217
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $400
Points: 11
Website
The website for the University of Louisiana at Monroe’s bachelor of business administration in marketing degree emphasizes the likely positions in marketing available, including marketing logistics, media coordination, and professional sales. To complete your degree, you will need to complete a total of 120 hours that may include coursework that runs from first year accounting to business law in senior year.The University of Louisiana at Monroe BBA in Marketing. The application process requires a minimum 2.0 GPA, ACT/SAT scores, and a $20 fee.
#15 – Western Governors University
Salt Lake City, Utah
Online BS in Marketing Management
Student to Faculty Ratio: 41 to 1
USNWR Online Undergraduate Ranking: not ranked
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $268.75 (see note)
Points: 11
Website
Especially diverse, with a 63% female student body, Western Governors University features a bachelor of science in marketing management degree that comprises a 35-course curriculum. As a recently developed higher learning system, Western Governors has shaped the curriculum and support services to enhance the online student experience since the founding in 1997. Western Governors University BS in Marketing Management charges $3,225 per six month term. To achieve an hourly rate, we divided this figure by 12. To apply, submit a high school diploma or GED and proof that you are at least 16 years of age. The $65 fee may be waived.
#14 – Indiana State University
Terre Haute, Indiana
Online BS in Marketing, Marketing Management Concentration
Student to Faculty Ratio: 21 to 1
USNWR Online Undergraduate Ranking: 150
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $412
Points: 12
Website
Indiana State University’s bachelor of science in marketing, marketing management concentration is not open to international students, with the exceptions of all Canadian provinces and military and State Department individuals and their family members with APO/FPO addresses. This 120 credit degree can be completed in four years, but with applicable transfer credit, that timeframe can be shortened considerably. The Indiana State University BS in marketing, marketing management concentration accepts up to 90 credit hours, but 30 hours must be earned at this institution for graduation to occur.
#13 – Dakota State University
Madison, South Dakota
Online BBA in Marketing
Student to Faculty Ratio: 17 to 1
USNWR Online Undergraduate Ranking: not ranked
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $351.25
Points: 12
Website
The 120 credit Dakota State University bachelor of business administration in marketing is an eight semester program with an exit exam required for matriculation.The curriculum includes the following courses: principles of accounting; managing information systems; marketing research; legal environment of business; and managerial communications. Dakota State University asks for the following when applying for their online BBA in Marketing degree: a minimum of 2.6 GPA and ACT/SAT scores. The school was founded in 1881, and the faculty teaching the online programs are the same ones who teach the on-campus classes.
#12 – Old Dominion University
Fairfax, Virginia
Online BSBA in Marketing
Student to Faculty Ratio: 18 to 1
USNWR Online Undergraduate Ranking: 74
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $407
Points: 13
Website
Available as a degree completion program or a full degree, the Old Dominion University bachelor of science in business administration in marketing is a 120 credit program, 30 hours of which must be accomplished at ODU. With minimal out of state surcharges, this degree can even earn you credit towards the MBA offered by this institution. Old Dominion University’s BSBA in Marketing is open to brand new college freshmen, those who hold an associates, and those who just lack a few credits on their bachelor’s.
#11 – New Mexico State University
Las Cruces, New Mexico
BBA in Marketing Online
Student to Faculty Ratio: 17 to 1
USNWR Online Undergraduate Ranking: 242
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $369.10
Points: 13
Website
This 2+2 degree completion program offered by New Mexico State University is a bachelor of business administration in marketing that totals 120 units of instruction. Some courses in the program include consumer decision processes, sports marketing, and advertising strategy. The New Mexico State University BBA in marketing can be completed with a complete lack of out of state charges. This program is open to those who have completed the first two years of coursework in this program elsewhere.
#10 – Kennesaw State University
Kennesaw, Georgia
Online BBA in Marketing
Student to Faculty Ratio: 21 to 1
USNWR Online Undergraduate Ranking: 254
Regional Accreditation: Yes
Online Hourly Tuition (out of state, where applicable): $232
Points: 13
Website
Kennesaw State University’s Coles College of Business offers a 120 credit hour bachelor of business administration in marketing that can be completed in four years, or fewer if you have transfer credits. Four options are offered for further degree specialization, depending on your chosen career path: channels marketing; professional selling; social media and engagement marketing; and sports and hospitality marketing. The Kennesaw State University BBA in marketing closely parallels the in-person format and structure of coursework and prerequisites.
#9 – Saint Leo University
Saint Leo, Florida
Bachelor’s in Marketing Online
Student to Faculty Ratio: 18 to 1
USNWR Online Undergraduate Ranking: 69
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $370
Points: 14
Website
Saint Leo University opened a tech-centered business college in 2011, making it highly accessible to those seeking an online bachelor’s in marketing. You will need to complete 120 credits for graduation, after which professional development opportunities abound. You can get a well-rounded experience through the school’s networking opportunities, which are built upon internships, academic membership, and active conference participation. The business school at Saint Leo University, where you can complete your bachelor’s in marketing fully online, suggests you consider positions such as social media marketer, sales director, and media analyst.
#8 – University of Massachusetts Dartmouth
Dartmouth, Massachusetts
Online Bachelor of Marketing
Student to Faculty Ratio: 16 to 1
USNWR Online Undergraduate Ranking: 123
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $332
Points: 14
Website
Within the University of Massachusetts Dartmouth bachelor of marketing is the Charlton college of business, which features a number of highly-ranked programs, including marketing but also with a vibrant MBA. You will gain crucial skills, including market identification, statistical analyses, and marketing communications. The distance learning experience while challenging will be overseen by a school that is among the first “SARA” institutions. This means that you will have a high reciprocity rate for the relevant work and study you have performed in nearly any capacity. The University of Massachusetts Dartmouth bachelor of marketing is designed to ready you for work as a public relations rep, sales manager, or marketing director.
#7 – University of Alabama at Birmingham
Birmingham, Alabama
BS in Marketing Online
Student to Faculty Ratio: 19 to 1
USNWR Online Undergraduate Ranking: 12
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $433 for lower level, $667 for upper level
Points: 15
Website
The University of Alabama at Birmingham has a 100% online bachelor of science in marketing degree with access to a 24/7 technology help desk. Transfer credits are accepted. The curriculum is designed to give you exposure to key marketing components: sales techniques; marketing communication; multinational business practices; and e-commerce and digital media. The coursework for the University of Alabama at Birmingham’s online BS in marketing includes entrepreneurship and marketing planning, distribution management, and a capstone in strategic marketing. Admissions decisions are based on your high school GPA and highest composite ACT/SAT scores.
#6 – University of Memphis
Memphis, Tennessee
BBA with a Concentration in Marketing Online
Student to Faculty Ratio: 14 to 1
USNWR Online Undergraduate Ranking: 58
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $463
Points: 15
Website
Requiring 120 hours, the University of Memphis bachelor of business administration with a concentration in marketing online degree seeks to ground students in the marketing and management strategies crucial to later success in the current job market. Very transfer-friendly, this online BBA with a concentration in marketing degree can be completed online as part of the online University of Memphis Global Campus or via a blend of other college and life experience. To apply, submit official transcripts, ACT/SAT scores, and a $25 fee.
#5 – Colorado State University Global
Greenwood Park, Colorado
Online Bachelor’s in Marketing
Student to Faculty Ratio: 31 to 1
USNWR Online Undergraduate Ranking: 8
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $350
Points: 15
Website
Colorado State University Global online bachelor’s in marketing degree is a 120 credit hour program that focuses on preparing you for various areas within marketing such as creative services, strategic planning, advertising, promotion, and public relations. Courses include applying leadership principles, product and brand management, and international and multicultural marketing. Colorado State University Global has the following requirements for application to their online bachelor’s in marketing degree: high school diploma with a minimum 2.3 GPA from previous schools; at least two years of work experience; and more than 12 transferable credits.
#4 – Minot State University
Minot, North Dakota
BS with a Major in Marketing Online
Student to Faculty Ratio: 12 to 1
USNWR Online Undergraduate Ranking: 248
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $316.31
Points: 15
Website
Minot State University’s online bachelor of science with a major in marketing takes 120 credit hours to complete and students may transfer in a maximum of 90 of those credit hours. The curriculum includes courses in business fundamentals, business communication, marketing, economics, statistics, and consumer behavior. Minot State University calls for high school transcripts and a $35 fee when applying for their online BS with a Major in Marketing degree. The Career Services department gives assistance with helping to compile resumes and conducting mock interviews.
#3 – Fort Hays State University
Hays, Kansas
BBA in Marketing Online
Student to Faculty Ratio: 18 to 1
USNWR Online Undergraduate Ranking: 42
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $218.67
Points: 16
Website
Fort Hays State University’s bachelor of business administration in marketing is now available online. The practice of offering such degrees has grown into a specialty for this school, with their lack of out of state fees for such programs. The degree offers three concentrations: general marketing; digital marketing; or business development and sales. To complete the Fort Hays State University BBA in Marketing degree, you must take micro and macro economics, stats, as well as College of Business eligible elective classes in the field of marketing.
#2 – Penn State University
University Park, Pennsylvania
BS in Marketing Online
Student to Faculty Ratio: 11 to 1
USNWR Online Undergraduate Ranking: 5
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $555 per lower level credit,
$596 per upper level credit
Points: 17
Website
The Penn State University bachelor of science in marketing online degree spans 120 credit hours with 46 credits in the major including business strategy and corporate finance. This online undergraduate degree program in marketing is accredited by the Association to Advance Collegiate Schools of Business, which is both prestigious and not all that common. Applying to the Penn State University online BS in marketing is open to high school graduates who are given the choice of three admit dates per year. Admissions asks for self-reported transcripts or GED and a $65 application fee.
#1 – Granite State College
Concord, New Hampshire
Online BS in Marketing
Student to Faculty Ratio: 11 to 1
USNWR Online Undergraduate Ranking: 76
Regional Accreditation: Yes
Online Hourly Tuition(out of state, where applicable): $355
Points: 17
Website
In the Granite State College bachelor of science in marketing online, you will find yourself learning about the latest trends in digital and social media, marketing research, and financial accounting. If you seek to be one of our transfer students, who comprise 84% of the current student body, you will be glad to know that the school has developed the Transfer Pathway, which can assure you receive transfer credit for all of your associates degree. Just as for in-person programs, the online BS in marketing at Granite State College features counseling and faculty with practical as well as academic backgrounds.
By OCR Staff
September 2019